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MSGF Finance Seminar - eSports Competitiveness, Monetization, and Stakeholder Value
Interest in competitive gaming, “eSports” or “eGaming,” is growing exponentially. Existing eSports stakeholders are moving fast to monetize the passionate fan-base through game licensing fees, advertising, media rights, sponsorships, and merchandising, primarily through the promotion of streamed (but stadium-filling) leagues and competitions. The industry’s ability to monetize these revenues fundamentally depend on the level of audience engagement. One critical driver of engagement is the level of competition (or unpredictability) of gaming contests. Powerful conclusions have been drawn from studies focusing on the competitiveness-engagement-monetization value chain in professional sports.

In this seminar, we will address the current level of competition across leading eSports leagues and considers specific policy/structural recommendations to support increased levels of fan engagement to ultimately rebalance value for key stakeholders.


*Kindly note that personal data will be collected and further processed for the registration of the upcoming event on 3 June only.

Jun 3, 2021 08:00 PM in Hong Kong SAR

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